On May 24th, a game report from a third-party research and consultation agency at the Tencent "Cloud + Future" Summit game session aroused the attention of many people in the industry.
Li Lihua, the head of TalkingData's data business, on behalf of TalkingData and Newzoo, released the `` China Mobile Game Industry Report '' (hereinafter referred to as the `` Report ''), from an industrial perspective, a detailed overview of the global mobile game industry, the status and future of China's mobile game industry analysis.
Overview of the global mobile gaming industry: development potential cannot be underestimated
For many game companies, the biggest concern is the revenue of mobile games. "Report" pointed out that in the new era of the global Internet accelerating mobile, mobile games have made greater and greater contributions to the entire gaming industry. Global mobile game revenue is expected to exceed $ 100 billion in 2021, contributing 59% of revenue for the entire gaming industry. The future development of the global mobile gaming industry should not be underestimated.
As the most dynamic region in the global mobile game, the Asia-Pacific region is expected to account for 63.6% of the global mobile game industry's revenue in 2018, 3.4 times that of North America, the second largest market. In the future, the Asia-Pacific region will be the core engine to promote the development of the global mobile game industry.
Status of China's mobile gaming industry
Since the Asia-Pacific region has become the most dynamic region for mobile games in the world, as the most important region in the Asia-Pacific region, what kind of development status does China's mobile game industry present? Li Lihua explained with several keywords.
The first keyword is the increase in revenue share. With the improvement of the domestic mobile game ecosystem and the improvement of product quality, the domestic mobile game revenue in 2017 has exceeded 100 billion yuan, accounting for 54.3% of the entire industry; it is expected that this proportion will increase by 15.3 percentage points in 2021. Reached almost 70%.
The second key word is the change in operating philosophy. Mobile user traffic is further concentrated in head applications, and game users are more willing to devote their time and money to several games that are played regularly. Therefore, the focus of competition in the mobile game industry will shift from traffic to operations, and in particular, refined operations for long-life-cycle users will become the key. Short and fast products will be replaced by high-quality products with refined operations.
The `` Report '' points out that mobile games, e-sports and live broadcast have good interaction windows.In 2017, the number of live game users in China increased by 53.1% year-on-year, and it is estimated that China's e-sports revenue will exceed $ 182 million in 2021, including The e-sports streaming media advertising revenue will reach $ 84 million, accounting for 46.2%.
Nowadays, Chinese game companies not only have a place in the world, but also their research and development strength, brand image and international level have greatly improved compared to the PC era. Many game companies have gone abroad and entered the world. For example, the overseas version of "Glory of Kings" has been launched in more than 80 countries and regions around the world, and many other action, RPG and strategy games are also serving hundreds of millions of overseas players. "Jedi Survival" developed and operated by Tencent globally also marks that Chinese companies have been able to give high-level R & D and operations to the world's top IP.
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