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www.hg8585.com Apple iPhone 8 price will exceed $ 1,000? UBS analyst: untrustworthy

Apple iPhone 8 price will exceed $ 1,000? UBS analyst: untrustworthy

Public number: Doraemon phone Source: Time: 2020-02-21 02:04:51

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iPhone8 售价将超1000美元(约合6880元),不过瑞银分析师认为该传闻不可信。 According to CNBC's Beijing report on April 5, there have been rumors that the new tenth anniversary iPhone 8 will cost more than $ 1,000 (about 6880 yuan), but UBS analysts believe the rumor is not credible.

iPhone 8 concept map

In September of this year, the new iPhone will arrive as scheduled. In addition to the two iPhone 7 upgrades, Apple will also launch a new iPhone 8 with a new design. At the same time, the machine will also use an OLED screen for the first time.

UBS analysts believe that the 64GB version of the iPhone 8 will cost $ 70-90 more than the iPhone 7 Plus (about 482-620 yuan), and the price will remain between $ 850-900 (about 5850-6195 yuan). . At the same time, UBS believes that the increase in costs will lower Apple's fiscal 2018 gross profit to 38.5% (this year's 38.7%). But if the 64GB version of the iPhone 8 is priced at $ 870 (about 5988 yuan), it will help Apple's revenue growth.

The recently released Samsung Galaxy S8 is priced at $ 720, while the S8 + is $ 840. From past experience, the iPhone 8 will definitely be higher than this price. UBS also believes that if the iPhone 8 is full of innovation, users are willing to Pay more expensive.


Max Altman

Apple has always had the magic of going against the trend. The average selling price of their Mac product line is as high as $ 1200, while the industry average is only about $ 600. The iPhone 7 Plus is more expensive than the iPhone 6 Plus by $ 20 (about 137 yuan), but demand has continued to increase. In fiscal 2017, iPhone 7 Plus sales will account for about 40% of total iPhone sales. The Plus version only accounts for 25% -30%. UBS believes that the iPhone 8 in fiscal 2018 will make another history, accounting for 45% of the total iPhone sales.

UBS believes that the iPhone 8 will not cost more than $ 1,000 and also considers the screen size. After all, the OLED version of the iPhone 8 is rumored to have a screen area of only 5.2 inches, while Samsung directly jumped to 5.8 and 6.2 inches. The big screen is king.

UBS is also quite bullish on Apple's stock price, and they adjusted the company's stock price expectation to $ 151. At the same time, UBS believes that the average iPhone selling price in fiscal 2018 will rise from $ 667 to $ 692.

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