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Under the background of the new normal, new opportunities and new challenges in the development of the laying hen industry, breeding companies urgently need to use new ideas, new strategies and new thinking to guide future development. In view of this, the Beijing-Tianjin-Hebei Laying Hen Industry Alliance, China Agricultural University Chinese Farmers Economic Research Center, Chicken Diseases Professional Network, Animal Husbandry Network, Daweijia Co., Ltd., Laying Hens Bridge Association, etc. jointly launched "Laying Hen Industry Entrepreneur Innovation" The Leadership Development Training Plan (hereinafter referred to as the “Development Plan”) and the large-scale laying hen seminar were held at China Agricultural University from April 1st to 2nd. The seminar focused on modern enterprise management training and aimed to improve the innovative leadership and decision-making capabilities of livestock and poultry entrepreneurs.
Relying on the core teaching and research resources of China Agricultural University and the excellent corporate management experience of China's laying hen industry, the seminar draws on the MBA teaching model, adopts diversified teaching methods such as special lectures, case discussions, interactive sharing, etc., and closely focuses on the stages facing the development of the laying hen industry. Sexual dilemmas and corporate needs, and propose strategic solutions.
Yin Jinhui, deputy secretary of the School of Economics and Management, China Agricultural University, and deputy director of the China Farmers Economic Research Center; Qin Fu, director of the Industrial Economics Research Office of the National Laying Hen Technology System; professor of the Institute of Agricultural Economics, Chinese Academy of Agricultural Sciences; director of the MBA Center of China Agricultural University, and economic management College professor Fu Wenge; Ning Zhonghua, a post scientist in the national layer chicken system and a professor at the College of Animal Science and Technology, China Agricultural University; Ma Yan, a professor at the China Agricultural University and director of the China Rural Household Economic Research Center; Jin Shuqin, deputy director of the Rural Economic Research Center of the Ministry of Agriculture; Zhang Guangxin, Secretary General of Beijing-Tianjin-Hebei Laying Industry Alliance, General Manager of North China Division of Beijing Daweijia Co., Ltd .; Hu Wenhui, Editor-in-Chief of Animal Husbandry Network, Nie Zhiqiang, Secretary-General of Laying Chicken Bridge Association, and other experts, scholars, and industry leaders attended the "development plan" seminar.
At the beginning of the meeting on April 1, Nie Zhiqiang, the Secretary General of the Laying Chicken Bridge Association, presided over the opening ceremony.
Yin Jinhui, deputy secretary of the School of Economics and Management of China Agricultural University and deputy director of the China Farmers Economic Research Center, on behalf of the School of Economics and Management of China Agricultural University, expressed the victory of the "Layer Hen Industry Entrepreneur Innovative Leadership Development Training and Symposium on Large-Scale Hens Trend" seminar Congratulations and a warm welcome to the participants. Professor Yin believes that under the new economic normal, academic research should be more closely linked to current hotspots, difficulties, and focal points, bringing together the wisdom of the industry and being welcomed by colleagues in the industry. In the current situation of great changes in the external environment, laying hen breeding enterprises need to improve their leadership, decision-making and operational capabilities to meet industrial changes, promote green production methods, and integrate existing resources to contribute to the healthy and sustainable development of the industry.
Zhang Guangxin, secretary general of the Beijing-Tianjin-Hebei Laying Industry Alliance and general manager of Beijing Daweijia Co., Ltd.'s North China Division, said that the meeting was the first in the industry to be organized by a breeding company and platform, and was a public interest exchange seminar. In the attitude of complementary advantages, mutual benefit and win-win results, all participating companies will jointly explore the future development of breeding in combination with the management experience of each enterprise.
Prosperity Federation CEO Li Wenxiao and Deputy Secretary General Zhang Dongliang of Laying Chicken Bridge Association welcomed everyone's arrival and hoped that all participants could gain something from this meeting and let participants become classmates to discuss the development of the hen industry. Direction and development model, understand policy orientation, understand industry development trends, and do a good job for enterprises.
Qin Fu, Director of the Industrial Economics Research Office of the National Laying Hen Industry Technology System and Professor of the Institute of Agricultural Economics, Chinese Academy of Agricultural Sciences, shared the development situation and countermeasures of the Chinese laying hen industry with the trainees. Professor Qin summarizes the current situation of China's laying hen industry from three aspects: status and characteristics, challenges and opportunities, trends and prospects. Overall, the laying hen industry is developing well, with both opportunities and challenges. However, the characteristics of "small scale and large group" restrict the development of the laying hen industry. Professor Qin believes that the supply and demand of eggs are generally balanced and partially surplus; the level of domestication of laying hens is increasing, which is conducive to meeting the industry's demand for high-quality seed sources; meanwhile, the trend of professional breeding is obvious, and the utilization of hen manure resources is developing rapidly.
Fu Wenge, director of the MBA Center of China Agricultural University and professor of the School of Economics and Management, shared the main report of the future development trend of China's agriculture with the students.
Professor Fu Wenge used the comparison of SMF, Wen's and Shuanghui to elicit the topic. He pointed out that in the next 5-10 years, China's agriculture will usher in a golden development period. Changes in population structure, constraints on resources and environment, internationalization of agricultural products, and the arrival of big data in the mobile Internet era are driving China's agricultural transformation. In the future, China's agriculture will develop in the direction of biological agriculture, smart agriculture, and the six industries, and it will enter the era of capital, technology, and talent.
Ning Zhonghua, a post scientist of the national layer chicken system and a professor at the College of Animal Science and Technology of China Agricultural University, shared the development trend of the young chicken industry with the trainees.
2016 is the fastest year for the development of the young chicken industry, and its size and total volume are constantly rising. The young chicken industry has played a role of a reservoir in the development of the laying hen industry. He put forward the necessity of developing the young chicken industry and eight supporting conditions: first, there is demand for the young chicken market; second, there are rules for the young chicken market; third, the scale continues to expand; fourth, excellent breeds; fifth, Facilities modernization; sixth, nutritional support; seventh, vaccine prevention and control; eighth, transportation quality. At present, what is lacking in the young chicken market is a third-party testing agency. The professionalism and experience of young chicken farming still needs to be further strengthened.
Jin Shuqin, deputy director of the Rural Economic Research Center of the Ministry of Agriculture, shared with the trainees the evaluation of the implementation of the Regulations on the Prevention and Control of Pollution Caused by Large-scale Livestock and Poultry Production for two years.
At present, China ’s agricultural emissions are very large, accounting for about half of the pollution, and some even exceed the industrial pollution emissions, while aquaculture pollution accounts for 96% of agricultural pollution. The regulations came into effect on January 1, 2014. As of today, the regulations still bind the preferential policies that organic fertilizers should enjoy with chemical fertilizers; the definition (or conventional understanding) of pollution treatment is too narrow; Achieving emission standards based on end-of-line governance. In view of this, our next work focus is to formulate more regulations and conduct a list-like evaluation of the implementation of the provisions of the Regulations; promote the introduction of detailed regulations of the Regulations or the authoritative interpretation of related provisions and concepts; promote the introduction of animal manure Independent (not anchored fertilizer) incentives for resource use.Niu Jinsuo
After the experts and scholars shared, the trainees discussed the development of young chicken enterprises with the Song poultry industry in Hejian City as a model. Participants and experts from the deep processing of eggs from which direction to start is the advantage of China's development, where technical service companies should go in the future transformation and other issues have interacted and discussed. In the end, Ma Yi, a professor at China Agricultural University and director of the China Farmers Economic Research Center, summed up the whole day's curriculum with "three fixes and one integration". He must be "strong". In the future, he must be "laughing" and must be "laughing." Change ".
Group photo of all students
On April 2, Hu Wenhui, editor-in-chief of Animal Husbandry Collection Network, general manager of Oriental Herdsman, and director of the Big Data Center of the Beijing-Tianjin-Hebei Laying Industry Research Institute, published the "Public Opinion Management and Response of the Laying Hen Industry in the Mobile Internet Era" Keynote Speech. He believes that in the era of mobile Internet popularized by smart phones, self-media platforms such as Weibo, WeChat, forums, communities, and videos have provided convenient conditions for individual voices, making citizen journalists everywhere. The development of the laying hen industry faces public opinion risks such as policies, environmental protection, and food safety. The relevant parties must establish public opinion, value public opinion, cooperate with professional public opinion institutions, build a new media matrix, and integrate public opinion prevention and disposal. At the same time, we attach great importance to big data research and use the results of big data research to help companies make scientific decisions.
After the speech, the participants actively interacted to discuss the public opinion response mechanism. Some trainees believe that once public opinion occurs, the company will use it to bear the error, and the result of not admitting it will be worse. Some students also suggested that the public opinion that occurs between enterprises should be handled rationally. Do not try to use the pressure of public opinion to grab more benefits, but be victimized by public opinion. Some trainees also suggested that the quality of products should be controlled to survive and promote development with quality.
In the group discussion, Professor Ma Yan guided the trainees on how to cope with the positive suggestions and suggestions made by enterprises in the case of the low egg price. The first is to implement refined management to improve production efficiency and reduce epidemic diseases; the second is to strengthen cooperation between companies in the industry, feed, vaccine and breeding companies to reduce production costs; and the second is to temporarily withdraw to avoid the industry trough and ensure sufficient cash flow. Wait for the market to improve.
Professor Ma Yi believes that entrepreneurs must first understand who they are, what advantages they have in the industry, how to use them to avoid shortcomings. During the downturn in egg prices, enterprises should learn to manage and calculate their operating accounts. Teacher Ma's team has established a set of scientific early-warning mechanism through investigation and analysis of consumer-end big data to provide accurate and valuable basis for enterprise decision-making, avoiding the industry downturn and reducing losses.
At this seminar, students interacted with experts and scholars, combining theory with practice. Attendees unanimously expressed a lot of gains. Although the offline conference is over, the online communication is launched at any time. Through the WeChat group, the trainees discussed the practical difficulties encountered in management, consulted the experts, and asked students to support them. A seminar extended an unlimited online network communication space. The value was beyond imagination, and students expressed their expectations for the next reunion.
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