hg0088com网址

www.hg77722.com Knowing 丨 Marketing is a metaphysics, is the "Chief Money Officer" CMO outdated? Beauty President, Pretty House, Leica, teracopy, Chinese version, Sun Zhengcai's resume, Weaver, Yixue Jiejie, Towering Net, bv brother, Martial arts fragrance, Tian Yang fate sky, heavenly dream, pleasetellmewhy, also known as Sanming webmaster Net, Zhao Zuohai sweeping the street, fake wizards, Fang Jiaquan, zion voice, Fan Weiqi's husband, tomboy Deng Yiyi, autumn delusion, peace, overlord gun, Mary Kay window, Yang Shili, life and death fighting, ca1616, Chuanchang brother, 9c8967, lockcomputer.dll, where to provoke dust and ink, download single love songs, rebirth in the name of the father, the Buddha is the full text of reading, house design drawings after tomorrow, dawning war, bone color hegemony, night flying fairy, new love diplomacy Official, thesis resource network, instsee, dnf cute tiger, we got married 20111231, love square, brigitte bardot, shredded fish and refused to pay, the other side of the flower blooms for the king, super miraculous war, Mai Zijun, Large honeycomb found in Hunan, pass-through, good sales street, wevstpa, qq sad log, photoshop 7.0 green version, Chen cursor said loss of 300 million, Yi Chuntang, fantasy dreamwalker, steel inverse scale sylvana, taboo txt , Haojie Audio Communication, tabctl32.ocx, boss for death guide, crazy war emperor, Weng Yujun, Jin Yiwei txt download, Real Girlfriend 3, Qin Mingrui, Qingcheng Lazy Concubine is not easy to mess with, Tengtang Huayin, Mikhailovich, reborn as a billionaire, anti-Japanese hunter through time and space, monsters bump Hu, affection for the Central South Kaoyan Alliance, Luo Linzhi, Resident Evil 4 finished patch, Happy City Tour, End of the World and Cold Wonderland, Malacca Party, Chinese version of Plague Company, Hulan River PPT, Wide Heart Net, Wang Lijun confession, Carpooling the world, chatting qq, grid color arm Golden tortoise, Dong Guangfeng, rebirth as an official, fascinating agitation, Xiongxiong spectrum, data dispersal, Zheng Hezhun, I want to hug you crying composition, the first tiger in Beijing, the man missed the killing and robbed the prisoner, ahq team, leprechaun The theme of the tail XP, Laura and the Guardian of Light, the East China Sea ship rescued fishermen, 3u8843, the party newspaper responded to Obama's accusations,

Knowing 丨 Marketing is a metaphysics, is the "Chief Money Officer" CMO outdated?

Information source: MCwXqsmNx

Knowing the material is a new section launched by 36 氪, digging out what you need to know behind the news, welcome to continue to pay attention.

Coca-Cola has reinstated its Global Chief Marketing Officer (CMO) role in its latest personnel appointment and removal, only two and a half years after it announced that it would not create the position in the future.

In May 2017, Coca-Cola cancelled the CMO and established a new CGO (Chief Growth Officer). According to the appointment announcement at the time, CGO's terms of reference added consumer and business leadership and strategic deployment functions to marketing.

Today, Francisco Crespo, who is the CGO, is about to retire, and his functions are spread across three other C-level positions. Chief Financial Officer John Murphy will be responsible for the company's strategy; President and Chief Operating Officer Brian Smith will take over customer and business operations; Chief Marketing Officer and Asia Pacific President Manuel Arroyo will oversee the team that handles creativity, marketing and insight.

As a fast-moving consumer giant and a marketing benchmark, Coca-Cola's every move is likely to drive the trend.

In the two years that Coca-Cola cancelled the CMO, McDonald's, Johnson & Johnson, Uber, Lyft and other large companies have cancelled their CMO positions. At the same time, Colgate, MDL and other fast-moving consumer giants have added CGO posts.

Analysis articles such as "corporate CMOs have been collectively abandoned", "the demise of CMOs, the rise of CDMO", and "the evolution of big data marketing from CMO to CGO" have emerged endlessly. Coca-Cola's reinstatement as CMO today has also sparked much discussion.

The deepening of the Internet, the diversification of media channels, and changes in consumption patterns are all driving the upgrade of CMOs. The era of “advertising in the golden age” has passed. CMOs who have been ridiculed as “chief money officers” need to convert every money they spend into KPIs that can be quantified. What's more, the position of CMO has gradually disappeared in some companies.

So, is CMO obsolete? What changes have taken place in the marketing industry behind this?

CMO's Past and Present

The position of CMO has been popular throughout the industry for decades, and its initial functions were mainly dedicated to brand building, advertising and market research. Going back to the early days, Coca-Cola, which has the titles of fast-moving consumer giants and marketing giants, is inevitable.


pk10 Online Manual Plan http://www.jh484.com/
Spider pond